HTML Training

HTML for Emails

Who should do this course?

Anyone that wants to learn HTML to build marketing emails or newsletters, which required specialised HTML and CSS coding -- quite different to the HTML and CSS used in normal websites.

About the course:

This hands-on 1 day course will teach students how to create a marketing email or newsletter by hand coding the HTML and CSS.

Students will also learn how to ensure that their emails or newsletters will be properly seen in a variety of email clients, including web-based clients (such as Yahoo Mail and Gmail) and various versions of Microsoft Outlook.

PRE-REQUISITES:
Students should have completed the 'Introduction to HTML' course before commencing this course.

After the course?

Each student will receive:
* Certificate of completion
* 12 months FREE email support
* FREE class re-sit (if necessary)

Duration:

1 Day

Class size:

Max 10 Students

Times:

9.00am - 5.00pm approx

Price:

$495 incl GST

Content:

Unit 1: Introduction to HTML Emails

* What are HTML Emails?
* Compatibility
* Popularity
* Style
* Multi-part formats
* Message size
* Security vulnerabilities

Unit 2: Understanding Coding HTML Emails

* Basic One Page Email Structure
* Meta Tags
* Text Control and Tags
* Lists
* Page Breaks and Lines
* Frames, Tables, and Forms
* Frames
* Forms
* Images and Links
* Applets, JavaScript, and Other Tags
* JavaScript
* Marquee
* Creating a Simple HTML Email Page
* Demonstration

Unit 3: CSS For HTML Emails

* The Right Software
* CSS and HTML
* How CSS work?
* Basic CSS syntax
* Creating an Basic HTML page with CSS
* The CSS Box model
* Creating a Basic HTML based email using CSS
* Demonstration
* HTML Newsletter should include
* Common Mistakes to Avoid

Unit 4: Uploading Images to Webserver

* Types of images you can put in html emails
* FTP uploading Softwares

Unit 5: Sending HTML Emails Using Outlook

* How HTML email work with Outlook?
* Setting up Outlook to send HTML Emails
* Selecting the HTML email format
* Insert images into HTML emails
* Add HTML links in Outlook HTML emails
* HTML Email Coding Mistakes
* Sending Emails using Word Mail Merge

Unit 6: HTML Design and Coding Tips

* About Spam Filters
* Every Email Campaign Should Have...
* Top HTML Email Coding Mistakes

Unit 7: Web-Standards and Validation

* 2003/7 Office System Tool: Outlook HTML and CSS    Validator
* Downloading and Installation of Outlook HTML and    CSS Validator
* Validating HTML and Cascading Style Sheet Grammar    Using Dreamweaver CS3
* Sending HTML Emails using Outlook
* Measuring Performance
* How to embed a tracking code into a HTML email