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HTML for Emails

With HTML and CSS, you can to create image-based marketing emails or newsletters, and make sure they are seen properly using a range of email clients.

Quick Facts

 

$495 incl GST

Duration: 1 Days

Class Size: 10

Level: Intermediate

Times: 9.00am - 5.00pm approx

 
 

About the Course

This hands-on 1-day course will teach participants how to create a marketing email or newsletter by hand coding the HTML and CSS. The specialised HTML and CSS coding required for newsletter creation is quite different to the coding used in normal websites. Participants will also learn how to ensure that their emails or newsletters will be properly seen in a variety of email clients, including web-based clients (such as Yahoo Mail and Gmail) and various versions of Microsoft Outlook.

Who should do this course?

This course is designed for people who want to learn to use HTML to build marketing emails or newsletters.

Prerequisites

Participants should have completed the 'Introduction to HTML' course - or have equivalent knowledge - before commencing this course.

Course Units

Unit 1: Introduction
- What are HTML emails?
- Multi-part formats
- Security vulnerabilities
Unit 2: How to Code an HTML email
- HTML email layouts
- Use HTML tables for layout
- Use HTML tag attributes for some presentation
- Creating a basic HTML email page
- Applying CSS rules to HTML tags
- Defining CSS style rules
Unit 3: HTML email postcard
- Limitations of current email clients
- HTML email postcard format
- Images must be stored on a web server
- Creating the basic HTML
- Using inline CSS rules
- Links should open in a new window
- Adding inline CSS rules
Unit 4: Plain Text Version
- Plain-text version is essential
- Multipart/alternative email messages
- Plain-text email tips
Unit 5: Sending HTML Emails Using Outlook
- Aligning images
- Single column structure
- Coding an HTML email newsletter
Unit 6: Testing your HTML email
- Testing in desktop and web-based email clients
- Using a web-based testing service
- Testing against spam filters
Unit 7: Sending an HTML email
- Using Microsoft Outlook
- Using dedicated email marketing software
- Using an email marketing service provider
Unit 8: Two-column HTML newsletter
- Two-column structure
- Creating two columns with COLSPAN
- Coding a two-column HTML email newsletter

Upcoming Courses

Sydney

Level 11, 32 Walker Street
North Sydney
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Date:
09 Feb 12
05 Apr 12
29 May 12

Melbourne

Level 12, 379 Collins Street
Melbourne
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Date:
13 Feb 12
13 Apr 12
04 Jun 12

Brisbane

C/- Support Technology, Level 6, 371 Queen Street
Brisbane
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Date:
15 Mar 12
18 May 12

Canberra

C/O Atlas Business Services, 21 Barry Drive
Turner
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Date: upon demand

Adelaide

C/- Mindfull Computer & Seminar, Level 4, 74 Pirie Street
Adelaide
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Date: upon demand

Perth

C/- Lansen Consulting Pty Ltd, Level 1, 484 Albany Highway
Victoria Park
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Date: upon demand
 

$495 incl GST

Duration: 1 Days

Class Size: 10

Level: Intermediate

Times: 9.00am - 5.00pm approx

 
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