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HTML for Emails

Who should do this course?

Anyone wanting to learn HTML to build marketing emails or newsletters. The specialised HTML and CSS coding required for newsletter creation is quite different to the coding used in normal websites.

About the course:

This hands-on 1-day course will teach participants how to create a marketing email or newsletter by hand coding the HTML and CSS. Participants will also learn how to ensure that their emails or newsletters will be properly seen in a variety of email clients, including web-based clients (such as Yahoo Mail and Gmail) and various versions of Microsoft Outlook.

Pre-requisites:

Participants should have completed the 'Introduction to HTML' course - or have equivalent knowledge - before commencing this course.

 

Quick Facts

Level: Intermediate Price: $495.00 incl GST You will receive:
Duration: 1 Days Discounts*: 2 Students - 10% - Certificate of completion
Size: 10   3 Students - 15% - Training Manual
Times: 9.00am - 5.00pm approx   4 Students - 20% - 12 months FREE email support*
Pre-requisites: Refer to course description Bonus: 2 FREE - FREE class re-sit (if necessary)*
      Movie Tickets Course Brochure:
        HTML_Emails.pdf
         
 * Conditions apply.
 

Upcoming Courses

Sydney

Level 11, 32 Walker Street
North Sydney
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Date:
23-23 Apr 10
03-03 Jun 10

Melbourne

Level 12, 379 Collins Street
Melbourne
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Date:
01-01 Jun 10

Brisbane

C/- Support Technology, Level 6, 371 Queen St
Brisbane
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Date:
25-25 Mar 10
24-24 Jun 10

Canberra

C/- Training Choice, Level 12, 15 London Circuit
Canberra
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Date: upon demand

Adelaide

C/- Mindfull Computer & Seminar, Level 4, 74 Pirie Street
Adelaide
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Date: upon demand

For more information on dates or locations, please call 1300 888 724 or enquire online.

Course Units

Unit 1: Introduction
- What are HTML emails?
- Multi-part formats
- Security vulnerabilities
Unit 2: How to Code an HTML email
- HTML email layouts
- Use HTML tables for layout
- Use HTML tag attributes for some presentation
- Creating a basic HTML email page
- Applying CSS rules to HTML tags
- Defining CSS style rules
Unit 3: HTML email postcard
- Limitations of current email clients
- HTML email postcard format
- Images must be stored on a web server
- Creating the basic HTML
- Using inline CSS rules
- Links should open in a new window
- Adding inline CSS rules
Unit 4: Plain Text Version
- Plain-text version is essential
- Multipart/alternative email messages
- Plain-text email tips
Unit 5: Sending HTML Emails Using Outlook
- Aligning images
- Single column structure
- Coding an HTML email newsletter
Unit 6: Testing your HTML email
- Testing in desktop and web-based email clients
- Using a web-based testing service
- Testing against spam filters
Unit 7: Sending an HTML email
- Using Microsoft Outlook
- Using dedicated email marketing software
- Using an email marketing service provider
Unit 8: Two-column HTML newsletter
- Two-column structure
- Creating two columns with COLSPAN
- Coding a two-column HTML email newsletter
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