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SEO Advanced Course

(4.87 out of 5) 70 Student Reviews

About the Course

This one-day SEO Advanced course goes beyond content optimisation to examine technical and off-page factors that affect website performance. Examine how the design, structure and speed of your website impacts SEO. Learn how to develop link building strategies, work with Google Analytics and Search Console. You will also explore special considerations for optimising blogs and mobile content.

Participants are encouraged to use their website during the course to examine areas that may be hindering website performance and developing strategies for addressing these issues post training. We can provide a sample website if you do not currently have one.

Who should do this course?

This advanced SEO course is suitable for anyone wanting to fine tune their SEO efforts to enhance the performance of their website. You will develop a better understanding of Google Analytics and report interpretation to refine your SEO strategies.

Prerequisites

Participants should have a solid understanding of the concepts outlined in the SEO Essentials course. While some of this course is of a technical nature, a technical background is not required.

Course Details

$495 incl GST

  • Duration:1 Day
  • Max. Class Size:10
  • Avg. Class Size:5
  • Study Mode:
    Classroom Online Live
  • Level:Advanced
  • Course Times: Classroom: 9.00am to 5.00pm approx(Local Time) Online Live: 9.00am to 5.00pm approx(AEST or AEDT)
  • SEO Advanced
Pay Later

Course Dates

Sydney Class Dates

Level 11, 32 Walker Street, North Sydney , NSW 2060

16 Apr 24 Tue Online Live
22 May 24 Wed Online Live
28 Jun 24 Fri Online Live
09 Aug 24 Fri Online Live
17 Sep 24 Tue Online Live
Melbourne Class Dates

Level 12, 379 Collins Street, Melbourne , VIC 3000

16 Apr 24 Tue Online Live
22 May 24 Wed Online Live
28 Jun 24 Fri Online Live
09 Aug 24 Fri Online Live
17 Sep 24 Tue Online Live
Brisbane Class Dates

Level 6, 371 Queen Street, Brisbane , QLD 4000

16 Apr 24 Tue Online Live
22 May 24 Wed Online Live
28 Jun 24 Fri Online Live
09 Aug 24 Fri Online Live
17 Sep 24 Tue Online Live
Canberra Class Dates

All courses facilitated in, Online Live format ,

16 Apr 24 Tue Online Live
22 May 24 Wed Online Live
28 Jun 24 Fri Online Live
09 Aug 24 Fri Online Live
17 Sep 24 Tue Online Live
Adelaide Class Dates

All courses facilitated in, Online Live format ,

16 Apr 24 Tue Online Live
22 May 24 Wed Online Live
28 Jun 24 Fri Online Live
09 Aug 24 Fri Online Live
17 Sep 24 Tue Online Live
Perth Class Dates

All courses facilitated in, Online Live format ,

16 Apr 24 Tue Online Live
22 May 24 Wed Online Live
28 Jun 24 Fri Online Live
09 Aug 24 Fri Online Live
17 Sep 24 Tue Online Live

Course Units

Unit 1: Website Design and SEO Implications

  • Using Graphics Correctly and Effectively
  • Identify Issues with Graphic and Flash Heavy Pages
  • Web Page Layouts – Tables vs CSS
  • Building Search Friendly Site Navigation
  • Identifying JavaScript Issues

Unit 2: Site Architecture

  • Writing Search Friendly File Names
  • Specifying Search Friendly URLs and Permalinks
  • Choosing Search Friendly Domains
  • Maintaining Rank for Moved, Renamed or Deleted Pages
  • Consolidating Link Energy with Canonical URLs
  • Migrating aWebsite – Best Practice
  • Theming Content for Greater Impact

Unit 3: Excluding Content from Search Indexes

  • Excluding Content from Search Results
  • Compare Exclusion Methods
  • Creating the robots.txt File
  • Using robots.txt File
  • Testing your robots.txt File

Unit 4: HTML and XML Sitemaps

  • Overview of Sitemaps
  • Check your Site for XML & HTML Sitemaps
  • Using Sitemaps to Improve Page Indexing
  • Create an XML Sitemap for your Website
  • Submit XML Sitemaps to Search Engines

Unit 5: Link Popularity Strategies

  • Understanding Link Popularity
  • Checking Backlinks
  • ChecKing Link Popularity
  • Link Building Techniques
  • Avoiding Keyword Link Spam
  • Avoiding Links that Harm SEO

Unit 6: Measuring SEO Campaigns

  • Registering your Site with Google Analytics
  • Identify Key Metrics to Measure SEO
  • Explore Audience Reporting
  • Explore Acquisition Reporting
  • Explore Behaviour Reporting
  • Tracking conversions
  • Interpreting Analytics Data
  • Fine Tuning your SEO

Unit 7: Google Search Console

  • Review Search Traffic (Queries, Links)
  • Review security issues and warnings
  • Review Google indexing issues
  • Use Google Page Speed Insights
  • Integration with Google Analytics

Unit 8: Building Faster Websites

  • Why Faster Websites are Good for SEO
  • Analyse Website Loading Times
  • Examine Technologies for Improving Performance
  • Choosing a Web Hosting Provider – SEO Considerations

Unit 9: Blog Optimisation Considerations

  • Why and How to Blog for SEO Benefits
  • Optimising Post Content
  • Optimising Blog Navigation
  • Promoting Blog Posts
  • WordPress Plugins to Enhance SEO
  • Building Community via Commenting

Unit 10: Optimisation for Mobile

  • The Importance of Mobile Optimisation
  • Identify Mobile Factors Important to Google
  • Understanding Responsive Layouts
  • Understanding Mobile Friendly Scalable Content
  • Identify Mobile Usability Issues using Google Search Console

Training Packages

Web Design Package - Level 1

$ 3267 incl GST
(You save $1188)
Total Duration
9 days
Pay Later

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Course Reviews

(5.00 out of 5) [ 08 March, 2024 ]

John has the skills, experience and fun to bring such complex material in a day; is very helpful and makes sure questions are answered. The only thing to improve is to update the material slides as John did mention some information are outdated.

(5.00 out of 5) [ 31 October, 2023 ]

Good pace, great content and real life examples, even for my own website! Also good to have a laugh in between.

(5.00 out of 5) [ 31 October, 2023 ]

Great and targetted course. Great content and aimed at our individual needs and that of the normal content.

(5.00 out of 5) [ 14 February, 2023 ]

Great facilitator, very knowledgeable and more than happy to go the extra mile for participants. Thanks John!

Read all course reviews

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Level 11, 32 Walker Street, North Sydney NSW, 2060