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SEO Advanced Course

(4.89 out of 5) 49 Student Reviews

About the course

This one-day SEO Advanced course goes beyond content optimisation to examine technical and off-page factors that affect website performance. Examine how the design, structure and speed of your website impacts SEO. Learn how to develop link building strategies, work with Google Analytics and Search Console. You will also explore special considerations for optimising blogs and mobile content.

Participants are encouraged to use their website during the course to examine areas that may be hindering website performance and developing strategies for addressing these issues post training. We can provide a sample website if you do not currently have one.

Who should do this course?

This advanced SEO course is suitable for anyone wanting to fine tune their SEO efforts to enhance the performance of their website. You will develop a better understanding of Google Analytics and report interpretation to refine your SEO strategies.


Participants should have a solid understanding of the concepts outlined in the SEO Essentials course. While some of this course is of a technical nature, a technical background is not required.

Course Details

  • $495 incl GST
  • Duration: 1 Day
  • Max. Class Size: 10
  • Avg. Class Size: 5
  • Study Mode: Classroom Online Live
  • Level: Advanced
  • Times: 9.00am to 5.00pm approx
  • SEO Advanced
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Course Dates

  • Sydney Class Dates

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    Level 11, 32 Walker Street, North Sydney , NSW 2060

    03 Sep 21 Fri Online Live
    12 Oct 21 Tue Online Live
    10 Dec 21 Fri Online Live
    21 Jan 22 Fri Online Live
    01 Mar 22 Tue Online Live
  • Melbourne Class Dates

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    Level 12, 379 Collins Street, Melbourne , VIC 3000

    17 Aug 21 Tue Classroom
    03 Sep 21 Fri Online Live
    30 Sep 21 Thu Classroom
    12 Oct 21 Tue Online Live
    09 Nov 21 Tue Classroom
    10 Dec 21 Fri Online Live
    21 Dec 21 Tue Classroom
    21 Jan 22 Fri Online Live
    04 Feb 22 Fri Classroom
    01 Mar 22 Tue Online Live
    16 Mar 22 Wed Classroom
  • Brisbane Class Dates

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    Level 6, 371 Queen Street, Brisbane , QLD 4000

    03 Sep 21 Fri Online Live
    08 Oct 21 Fri Classroom
    12 Oct 21 Tue Online Live
    30 Nov 21 Tue Classroom
    10 Dec 21 Fri Online Live
    21 Jan 22 Fri Online Live
    25 Jan 22 Tue Classroom
    01 Mar 22 Tue Online Live
    24 Mar 22 Thu Classroom
    14 Jun 22 Tue Classroom
  • Canberra Class Dates

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    Level 4, 54 Marcus Clarke Street, Canberra , ACT 2601

    03 Sep 21 Fri Online Live
    12 Oct 21 Tue Online Live
    10 Dec 21 Fri Online Live
    21 Jan 22 Fri Online Live
    01 Mar 22 Tue Online Live
  • Adelaide Class Dates

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    19 Young Street, Adelaide , SA 5000

    03 Sep 21 Fri Online Live
    12 Oct 21 Tue Online Live
    10 Dec 21 Fri Online Live
    21 Jan 22 Fri Online Live
    01 Mar 22 Tue Online Live
  • Perth Class Dates

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    Level 1, 140 St Georges Terrace, Perth , WA 6000

    03 Sep 21 Fri Online Live
    12 Oct 21 Tue Online Live
    10 Dec 21 Fri Online Live
    21 Jan 22 Fri Online Live
    01 Mar 22 Tue Online Live

Course Units

Expand full topic list

Unit 1: Website Design and SEO Implications

  • Using Graphics Correctly and Effectively
  • Identify Issues with Graphic and Flash Heavy Pages
  • Web Page Layouts – Tables vs CSS
  • Building Search Friendly Site Navigation
  • Identifying JavaScript Issues

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Unit 2: Site Architecture

  • Writing Search Friendly File Names
  • Specifying Search Friendly URLs and Permalinks
  • Choosing Search Friendly Domains
  • Maintaining Rank for Moved, Renamed or Deleted Pages
  • Consolidating Link Energy with Canonical URLs
  • Migrating aWebsite – Best Practice
  • Theming Content for Greater Impact

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Unit 3: Excluding Content from Search Indexes

  • Excluding Content from Search Results
  • Compare Exclusion Methods
  • Creating the robots.txt File
  • Using robots.txt File
  • Testing your robots.txt File

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Unit 4: HTML and XML Sitemaps

  • Overview of Sitemaps
  • Check your Site for XML & HTML Sitemaps
  • Using Sitemaps to Improve Page Indexing
  • Create an XML Sitemap for your Website
  • Submit XML Sitemaps to Search Engines

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Unit 5: Link Popularity Strategies

  • Understanding Link Popularity
  • Checking Backlinks
  • ChecKing Link Popularity
  • Link Building Techniques
  • Avoiding Keyword Link Spam
  • Avoiding Links that Harm SEO

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Unit 6: Measuring SEO Campaigns

  • Registering your Site with Google Analytics
  • Identify Key Metrics to Measure SEO
  • Explore Audience Reporting
  • Explore Acquisition Reporting
  • Explore Behaviour Reporting
  • Tracking conversions
  • Interpreting Analytics Data
  • Fine Tuning your SEO

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Unit 7: Google Search Console

  • Review Search Traffic (Queries, Links)
  • Review security issues and warnings
  • Review Google indexing issues
  • Use Google Page Speed Insights
  • Integration with Google Analytics

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Unit 8: Building Faster Websites

  • Why Faster Websites are Good for SEO
  • Analyse Website Loading Times
  • Examine Technologies for Improving Performance
  • Choosing a Web Hosting Provider – SEO Considerations

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Unit 9: Blog Optimisation Considerations

  • Why and How to Blog for SEO Benefits
  • Optimising Post Content
  • Optimising Blog Navigation
  • Promoting Blog Posts
  • WordPress Plugins to Enhance SEO
  • Building Community via Commenting

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Unit 10: Optimisation for Mobile

  • The Importance of Mobile Optimisation
  • Identify Mobile Factors Important to Google
  • Understanding Responsive Layouts
  • Understanding Mobile Friendly Scalable Content
  • Identify Mobile Usability Issues using Google Search Console

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Training Packages

Web Design Package - Level 1

$ 3267 incl GST

(You save $1188)


9 days

Enquire Book Now
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Course Reviews

(5.00 out of 5) Philippa F [ 23 March, 2021 ]
Mark did a great job delivering this wide array of SEO advanced materials. lots of real world examples of theory which was very helpful.
(4.20 out of 5) Hayley L [ 23 March, 2021 ]
Advanced course was much more useful than basics. I had learned most of what was discussed in basics through the word press training courses already. Mark was committed and engaged, he helped with personal enquiries relating to businesses of the particpants which was good.
(4.60 out of 5) Mona [ 31 January, 2020 ]
Great insights for SEO, has added a lot of things to my to do list for work! Instructor was great at deep-diving at certain sections that were more relevant to me. Looking forward to resitting this course again in a few months once the materials are updated again.
(5.00 out of 5) Daniel A [ 29 October, 2019 ]
The teacher kept all students engaged and worked the course to relate as much as it could to each students site.

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