1300 888 724

8.30am to 5:30pm AEST (Mon-Fri)

SEO Advanced Course

About the course

This one-day SEO Advanced course goes beyond content optimisation to examine technical and off-page factors that affect website performance. Examine how the design, structure and speed of your website impacts SEO. Learn how to develop link building strategies, work with Google Analytics and Search Console. You will also explore special considerations for optimising blogs and mobile content.

Participants are encouraged to use their website during the course to examine areas that may be hindering website performance and developing strategies for addressing these issues post training. We can provide a sample website if you do not currently have one.

Who should do this course?

This advanced SEO course is suitable for anyone wanting to fine tune their SEO efforts to enhance the performance of their website. You will develop a better understanding of Google Analytics and report interpretation to refine your SEO strategies.

Prerequisites

Participants should have a solid understanding of the concepts outlined in the SEO Essentials course. While some of this course is of a technical nature, a technical background is not required.

Course Details

  • $495 incl GST
  • Duration: 1 Day
  • Max. Class Size: 10
  • Avg. Class Size: 5
  • Study Mode: In Class
  • Level: Advanced
  • Times: 9.00am to 5.00pm approx
  • SEO Advanced
  • Enquire Book Now
    Pay later

Course Dates

  • Sydney Class Dates

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    Level 11, 32 Walker Street, North Sydney , NSW 2060

    16 Jan 18 Tue
    15 Feb 18 Thu
    20 Mar 18 Tue
    19 Apr 18 Thu
    18 May 18 Fri
    13 Jun 18 Wed
  • Melbourne Class Dates

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    Level 12, 379 Collins Street, Melbourne , VIC 3000

    23 Jan 18 Tue
    28 Feb 18 Wed
    27 Mar 18 Tue
    27 Apr 18 Fri
    22 May 18 Tue
    22 Jun 18 Fri
  • Brisbane Class Dates

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    Level 6, 371 Queen Street, Brisbane , QLD 4000

    09 Feb 18 Fri
    23 Mar 18 Fri
    01 May 18 Tue
    15 Jun 18 Fri
    26 Jul 18 Thu
    07 Sep 18 Fri
  • Canberra Class Dates

    Level 1, 33 Ainslie Place, Canberra , ACT 2601

    Classes scheduled on demand in Canberra

    Please Join our waitlist and we'll notify you when a new class is scheduled or contact us to disucss your training needs.

  • Adelaide Class Dates

    19 Young Street, Adelaide , SA 5000

    Classes scheduled on demand in Adelaide

    Please Join our waitlist and we'll notify you when a new class is scheduled or contact us to disucss your training needs.

  • Perth Class Dates

    Level 1, 140 St Georges Terrace, Perth , WA 6000

    Classes scheduled on demand in Perth

    Please Join our waitlist and we'll notify you when a new class is scheduled or contact us to disucss your training needs.

Course Units

Expand full topic list

Unit 1: Website Design and SEO Implications

See topics

  • Using Graphics Correctly and Effectively
  • Identify Issues with Graphic and Flash Heavy Pages
  • Web Page Layouts – Tables vs CSS
  • Building Search Friendly Site Navigation
  • Identifying JavaScript Issues

Unit 2: Site Architecture

See topics

  • Writing Search Friendly File Names
  • Specifying Search Friendly URLs and Permalinks
  • Choosing Search Friendly Domains
  • Maintaining Rank for Moved, Renamed or Deleted Pages
  • Consolidating Link Energy with Canonical URLs
  • Migrating aWebsite – Best Practice
  • Theming Content for Greater Impact

Unit 3: Excluding Content from Search Indexes

See topics

  • Excluding Content from Search Results
  • Compare Exclusion Methods
  • Creating the robots.txt File
  • Using robots.txt File
  • Testing your robots.txt File

Unit 4: HTML and XML Sitemaps

See topics

  • Overview of Sitemaps
  • Check your Site for XML & HTML Sitemaps
  • Using Sitemaps to Improve Page Indexing
  • Create an XML Sitemap for your Website
  • Submit XML Sitemaps to Search Engines

Unit 5: Link Popularity Strategies

See topics

  • Understanding Link Popularity
  • Checking Backlinks
  • ChecKing Link Popularity
  • Link Building Techniques
  • Avoiding Keyword Link Spam
  • Avoiding Links that Harm SEO

Unit 6: Measuring SEO Campaigns

See topics

  • Registering your Site with Google Analytics
  • Identify Key Metrics to Measure SEO
  • Explore Audience Reporting
  • Explore Acquisition Reporting
  • Explore Behaviour Reporting
  • Tracking conversions
  • Interpreting Analytics Data
  • Fine Tuning your SEO

Unit 7: Google Search Console

See topics

  • Review Search Traffic (Queries, Links)
  • Review security issues and warnings
  • Review Google indexing issues
  • Use Google Page Speed Insights
  • Integration with Google Analytics

Unit 8: Building Faster Websites

See topics

  • Why Faster Websites are Good for SEO
  • Analyse Website Loading Times
  • Examine Technologies for Improving Performance
  • Choosing a Web Hosting Provider – SEO Considerations

Unit 9: Blog Optimisation Considerations

See topics

  • Why and How to Blog for SEO Benefits
  • Optimising Post Content
  • Optimising Blog Navigation
  • Promoting Blog Posts
  • WordPress Plugins to Enhance SEO
  • Building Community via Commenting

Unit 10: Optimisation for Mobile

See topics

  • The Importance of Mobile Optimisation
  • Identify Mobile Factors Important to Google
  • Understanding Responsive Layouts
  • Understanding Mobile Friendly Scalable Content
  • Identify Mobile Usability Issues using Google Search Console

Training Packages

Web Design Package - Level 1

$ 3267 incl GST

(You save $1188)

Duration

9 days

Enquire Book Now
Pay later

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