1300 888 724 8.30am to 5:30pm AEST (Mon-Fri) info@dynamicwebtraining.com.au

SEO Advanced Course

(4.94 out of 5) 38 Student Reviews

About the course

This one-day SEO Advanced course goes beyond content optimisation to examine technical and off-page factors that affect website performance. Examine how the design, structure and speed of your website impacts SEO. Learn how to develop link building strategies, work with Google Analytics and Search Console. You will also explore special considerations for optimising blogs and mobile content.

Participants are encouraged to use their website during the course to examine areas that may be hindering website performance and developing strategies for addressing these issues post training. We can provide a sample website if you do not currently have one.

Who should do this course?

This advanced SEO course is suitable for anyone wanting to fine tune their SEO efforts to enhance the performance of their website. You will develop a better understanding of Google Analytics and report interpretation to refine your SEO strategies.


Participants should have a solid understanding of the concepts outlined in the SEO Essentials course. While some of this course is of a technical nature, a technical background is not required.

Course Details

  • $495 incl GST
  • Duration: 1 Day
  • Max. Class Size: 10
  • Avg. Class Size: 5
  • Study Mode: In Class
  • Level: Advanced
  • Times: 9.00am to 5.00pm approx
  • SEO Advanced
  • Enquire Book Now
    Pay later

Course Dates

  • Sydney Class Dates

    Book Now

    Level 11, 32 Walker Street, North Sydney , NSW 2060

    08 Nov 19 Fri
    06 Dec 19 Fri
    24 Jan 20 Fri
    13 Mar 20 Fri
    24 Apr 20 Fri
    12 Jun 20 Fri
  • Melbourne Class Dates

    Book Now

    Level 12, 379 Collins Street, Melbourne , VIC 3000

    29 Oct 19 Tue
    10 Dec 19 Tue
    29 Jan 20 Wed
    13 Mar 20 Fri
    21 Apr 20 Tue
    05 Jun 20 Fri
  • Brisbane Class Dates

    Book Now

    Level 6, 371 Queen Street, Brisbane , QLD 4000

    17 Oct 19 Thu
    10 Jan 20 Fri
    24 Mar 20 Tue
    08 May 20 Fri
    02 Jul 20 Thu
    28 Aug 20 Fri
  • Canberra Class Dates

    Level 4, 54 Marcus Clarke Street, Canberra , ACT 2601

    Classes scheduled on demand in Canberra

    Please Join our waitlist and we'll notify you when a new class is scheduled or contact us to disucss your training needs.

  • Adelaide Class Dates

    19 Young Street, Adelaide , SA 5000

    Classes scheduled on demand in Adelaide

    Please Join our waitlist and we'll notify you when a new class is scheduled or contact us to disucss your training needs.

  • Perth Class Dates

    Level 1, 140 St Georges Terrace, Perth , WA 6000

    Classes scheduled on demand in Perth

    Please Join our waitlist and we'll notify you when a new class is scheduled or contact us to disucss your training needs.

Course Units

Expand full topic list

Unit 1: Website Design and SEO Implications

  • Using Graphics Correctly and Effectively
  • Identify Issues with Graphic and Flash Heavy Pages
  • Web Page Layouts – Tables vs CSS
  • Building Search Friendly Site Navigation
  • Identifying JavaScript Issues

See more

Unit 2: Site Architecture

  • Writing Search Friendly File Names
  • Specifying Search Friendly URLs and Permalinks
  • Choosing Search Friendly Domains
  • Maintaining Rank for Moved, Renamed or Deleted Pages
  • Consolidating Link Energy with Canonical URLs
  • Migrating aWebsite – Best Practice
  • Theming Content for Greater Impact

See more

Unit 3: Excluding Content from Search Indexes

  • Excluding Content from Search Results
  • Compare Exclusion Methods
  • Creating the robots.txt File
  • Using robots.txt File
  • Testing your robots.txt File

See more

Unit 4: HTML and XML Sitemaps

  • Overview of Sitemaps
  • Check your Site for XML & HTML Sitemaps
  • Using Sitemaps to Improve Page Indexing
  • Create an XML Sitemap for your Website
  • Submit XML Sitemaps to Search Engines

See more

Unit 5: Link Popularity Strategies

  • Understanding Link Popularity
  • Checking Backlinks
  • ChecKing Link Popularity
  • Link Building Techniques
  • Avoiding Keyword Link Spam
  • Avoiding Links that Harm SEO

See more

Unit 6: Measuring SEO Campaigns

  • Registering your Site with Google Analytics
  • Identify Key Metrics to Measure SEO
  • Explore Audience Reporting
  • Explore Acquisition Reporting
  • Explore Behaviour Reporting
  • Tracking conversions
  • Interpreting Analytics Data
  • Fine Tuning your SEO

See more

Unit 7: Google Search Console

  • Review Search Traffic (Queries, Links)
  • Review security issues and warnings
  • Review Google indexing issues
  • Use Google Page Speed Insights
  • Integration with Google Analytics

See more

Unit 8: Building Faster Websites

  • Why Faster Websites are Good for SEO
  • Analyse Website Loading Times
  • Examine Technologies for Improving Performance
  • Choosing a Web Hosting Provider – SEO Considerations

See more

Unit 9: Blog Optimisation Considerations

  • Why and How to Blog for SEO Benefits
  • Optimising Post Content
  • Optimising Blog Navigation
  • Promoting Blog Posts
  • WordPress Plugins to Enhance SEO
  • Building Community via Commenting

See more

Unit 10: Optimisation for Mobile

  • The Importance of Mobile Optimisation
  • Identify Mobile Factors Important to Google
  • Understanding Responsive Layouts
  • Understanding Mobile Friendly Scalable Content
  • Identify Mobile Usability Issues using Google Search Console

See more

Training Packages

Web Design Package - Level 1

$ 3267 incl GST

(You save $1188)


9 days

Enquire Book Now
Pay later

Related Courses

Course Reviews

(5.00 out of 5) Joe M [ 26 July, 2019 ]
Excellent Course Well structure with heaps of great tools & learning skils to take away. Highly Recommend.
(5.00 out of 5) Conor [ 28 June, 2019 ]
Great course, good pace. Adapts to your personal business to provide the best kind of practical application of the concepts
(5.00 out of 5) Kristy R [ 03 May, 2019 ]
Great course, relevant content. Some slight repetition of content from essentials course, however not such a bad thing to really reinforce concepts. Thank you so much!
(5.00 out of 5) Jess Z [ 03 May, 2019 ]
It was really useful. Being in a small group allowed us to cover topics individual to us, as opposed to having a set curriculum.

Read all course reviews

Enquire Now

Fill in your details to have a training consultant contact you to discuss your training needs.

Your details

Other Ways To Get In Touch

You can also Book Online or call us on 1300 888 724

Back to Top