SEO Advanced Course
(4.87 out of 5) 90 Student Reviews
About the Course
This one-day SEO Advanced course goes beyond content optimisation to examine technical and off-page factors that affect website performance. Examine how the design, structure and speed of your website impacts SEO. Learn how to develop link building strategies, work with Google Analytics and Search Console. You will also explore special considerations for optimising blogs and mobile content.
Participants are encouraged to use their website during the course to examine areas that may be hindering website performance and developing strategies for addressing these issues post training. We can provide a sample website if you do not currently have one.
Who should do this course?
This advanced SEO course is suitable for anyone wanting to fine tune their SEO efforts to enhance the performance of their website. You will develop a better understanding of Google Analytics and report interpretation to refine your SEO strategies.
Prerequisites
Participants should have a solid understanding of the concepts outlined in the SEO Essentials course. While some of this course is of a technical nature, a technical background is not required.
Course Details
$495 incl GST
- Duration:1 Day
- Max. Class Size:10
- Avg. Class Size:5
-
Study Mode:
Classroom Online Live
- Level:Advanced
- CPD Hours:6 hours
- Course Times: Classroom: 9.00am to 5.00pm approx(Local Time) Online Live: 9.00am to 5.00pm approx(AEST or AEDT)
- SEO Advanced
Course Dates
Sydney Class Dates
Level 11, 32 Walker Street, North Sydney , NSW 2060
| 28 Nov 25 | Fri | Online Live |
| 09 Jan 26 | Fri | Online Live |
| 17 Feb 26 | Tue | Online Live |
| 02 Apr 26 | Thu | Online Live |
| 12 May 26 | Tue | Online Live |
| 26 Jun 26 | Fri | Online Live |
Melbourne Class Dates
Level 12, 379 Collins Street, Melbourne , VIC 3000
| 28 Nov 25 | Fri | Online Live |
| 09 Jan 26 | Fri | Online Live |
| 17 Feb 26 | Tue | Online Live |
| 02 Apr 26 | Thu | Online Live |
| 12 May 26 | Tue | Online Live |
| 26 Jun 26 | Fri | Online Live |
Brisbane Class Dates
All courses facilitated in, Online Live format , QLD
| 28 Nov 25 | Fri | Online Live |
| 09 Jan 26 | Fri | Online Live |
| 17 Feb 26 | Tue | Online Live |
| 02 Apr 26 | Thu | Online Live |
| 12 May 26 | Tue | Online Live |
| 26 Jun 26 | Fri | Online Live |
Canberra Class Dates
All courses facilitated in, Online Live format , ACT
| 28 Nov 25 | Fri | Online Live |
| 09 Jan 26 | Fri | Online Live |
| 17 Feb 26 | Tue | Online Live |
| 02 Apr 26 | Thu | Online Live |
| 12 May 26 | Tue | Online Live |
| 26 Jun 26 | Fri | Online Live |
Adelaide Class Dates
All courses facilitated in, Online Live format , SA
| 28 Nov 25 | Fri | Online Live |
| 09 Jan 26 | Fri | Online Live |
| 17 Feb 26 | Tue | Online Live |
| 02 Apr 26 | Thu | Online Live |
| 12 May 26 | Tue | Online Live |
| 26 Jun 26 | Fri | Online Live |
Perth Class Dates
All courses facilitated in, Online Live format , WA
| 28 Nov 25 | Fri | Online Live |
| 09 Jan 26 | Fri | Online Live |
| 17 Feb 26 | Tue | Online Live |
| 02 Apr 26 | Thu | Online Live |
| 12 May 26 | Tue | Online Live |
| 26 Jun 26 | Fri | Online Live |
Course Units
⊕ Expand full topic list
Unit 1: Website Design and SEO Implications
- Using Graphics Correctly and Effectively
- Identify Issues with Graphic and Flash Heavy Pages
- Web Page Layouts – Tables vs CSS
- Building Search Friendly Site Navigation
- Identifying JavaScript Issues
⊕ See more
Unit 2: Site Architecture
- Writing Search Friendly File Names
- Specifying Search Friendly URLs and Permalinks
- Choosing Search Friendly Domains
- Maintaining Rank for Moved, Renamed or Deleted Pages
- Consolidating Link Energy with Canonical URLs
- Migrating aWebsite – Best Practice
- Theming Content for Greater Impact
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Unit 3: Excluding Content from Search Indexes
- Excluding Content from Search Results
- Compare Exclusion Methods
- Creating the robots.txt File
- Using robots.txt File
- Testing your robots.txt File
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Unit 4: HTML and XML Sitemaps
- Overview of Sitemaps
- Check your Site for XML & HTML Sitemaps
- Using Sitemaps to Improve Page Indexing
- Create an XML Sitemap for your Website
- Submit XML Sitemaps to Search Engines
⊕ See more
Unit 5: Link Popularity Strategies
- Understanding Link Popularity
- Checking Backlinks
- ChecKing Link Popularity
- Link Building Techniques
- Avoiding Keyword Link Spam
- Avoiding Links that Harm SEO
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Unit 6: Measuring SEO Campaigns
- Registering your Site with Google Analytics
- Identify Key Metrics to Measure SEO
- Explore Audience Reporting
- Explore Acquisition Reporting
- Explore Behaviour Reporting
- Tracking conversions
- Interpreting Analytics Data
- Fine Tuning your SEO
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Unit 7: Google Search Console
- Review Search Traffic (Queries, Links)
- Review security issues and warnings
- Review Google indexing issues
- Use Google Page Speed Insights
- Integration with Google Analytics
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Unit 8: Building Faster Websites
- Why Faster Websites are Good for SEO
- Analyse Website Loading Times
- Examine Technologies for Improving Performance
- Choosing a Web Hosting Provider – SEO Considerations
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Unit 9: Blog Optimisation Considerations
- Why and How to Blog for SEO Benefits
- Optimising Post Content
- Optimising Blog Navigation
- Promoting Blog Posts
- WordPress Plugins to Enhance SEO
- Building Community via Commenting
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Unit 10: Optimisation for Mobile
- The Importance of Mobile Optimisation
- Identify Mobile Factors Important to Google
- Understanding Responsive Layouts
- Understanding Mobile Friendly Scalable Content
- Identify Mobile Usability Issues using Google Search Console
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Training Packages
Web Design Package - Level 1
Related Courses
Student Reviews
Provided detailed and valuable insight into best practise, and tools that are both paid and free. Heavy reminders regarding quality over quantity
John was great at managing differing needs in this course- us as enterprise site managers and other students managing smaller sites. We had a lot of interesting and helpful discussions.
Once again, john is great ! Feel really prepared leaving this class and confident in seo. I have learnt a lot and am looking forward to apply what i have learnt.
I completed both the Essentials and Advanced courses and I’m really glad I took part in both. They were incredibly valuable. John is a fantastic instructor; he went above and beyond to offer individual guidance and ensure everyone was on track. I’m definitely looking forward to attending more classes in the future.
This course was a good follow up to the essentials. This course explained the terms that I previously didn't understand. There is alot of information however John was great at explaining everything.
Great course with lots of detail on different areas of interest for SEO. The instructor John Ryan was excellent and gave some great useful and actionable tips.
Good refresh of the other day. info around search console and back linking was great. analytics overview was a bit unnecessary for me. resources were very appreciated as well. potentially arranging the two days of training around 1. a focus on content to improve seo 2. a focus on technical considerations to improve seo could help people identify which day/s would be most useful or know what to expect from each? not sure if the content would map nicely to full days though. thanks again, Erin
John has the skills, experience and fun to bring such complex material in a day; is very helpful and makes sure questions are answered. The only thing to improve is to update the material slides as John did mention some information are outdated.
Good pace, great content and real life examples, even for my own website! Also good to have a laugh in between.
Great and targetted course. Great content and aimed at our individual needs and that of the normal content.
Great facilitator, very knowledgeable and more than happy to go the extra mile for participants. Thanks John!
Thanks for being very knowledgable, flexible and a friendly trainer! Extra cat content was also a bonus.
John was really fantastic and he went above and beyond explaining the content to me and giving me some fantastic tools to use to improve my SEO
Very informative, and covered a variety of topics in depth. Mark was very knowledgeable and able to answer all questions.
The course was super insightful and I appreciated how Mark was hands on and went through how to use tools like Screamingfrog step by step.
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