1300 888 724 8.30am to 5:30pm AEST (Mon-Fri) info@dynamicwebtraining.com.au

SEO Essentials Course

(4.86 out of 5) 102 Student Reviews

About the course

This one day introductory SEO Essentials Course covers the core concepts and techniques used when optimising a website. Project scoping, identifying ranking factors, researching and applying keywords, SEO copy writing, optimising for local business and integrating social media for SEO are just some of the topics covered.

Training is hands-on and personalised where participants are encouraged to complete exercises focused on their website. We can provide a sample website during the course if you do not currently have one.

Who should do this course?

This SEO course is designed for anyone wanting to generate more search traffic and leads. Participants wishing to improve the performance of an existing site or maintain an already optimised website will find this course of value.

Prerequisites

There are no prerequisites for this course. However, students should have a general understanding of personal computers. Note: Basic HTML and website concepts will be explained as relevant to SEO during training.

Course Details

  • $495 incl GST
  • Duration: 1 Day
  • Max. Class Size: 10
  • Avg. Class Size: 5
  • Study Mode: Classroom Online Live
  • Level: Beginner
  • Times: 9.00am to 5.00pm approx
  • SEO Essentials
  • Enquire Book Now
    Pay later

Course Dates

  • Sydney Class Dates

    Book Now

    Level 11, 32 Walker Street, North Sydney , NSW 2060

    02 Sep 21 Thu Online Live
    11 Oct 21 Mon Online Live
    09 Dec 21 Thu Online Live
    20 Jan 22 Thu Online Live
    28 Feb 22 Mon Online Live
  • Melbourne Class Dates

    Book Now

    Level 12, 379 Collins Street, Melbourne , VIC 3000

    16 Aug 21 Mon Classroom
    02 Sep 21 Thu Online Live
    29 Sep 21 Wed Classroom
    11 Oct 21 Mon Online Live
    08 Nov 21 Mon Classroom
    09 Dec 21 Thu Online Live
    20 Dec 21 Mon Classroom
    20 Jan 22 Thu Online Live
    03 Feb 22 Thu Classroom
    28 Feb 22 Mon Online Live
    15 Mar 22 Tue Classroom
  • Brisbane Class Dates

    Book Now

    Level 6, 371 Queen Street, Brisbane , QLD 4000

    02 Sep 21 Thu Online Live
    07 Oct 21 Thu Classroom
    11 Oct 21 Mon Online Live
    29 Nov 21 Mon Classroom
    09 Dec 21 Thu Online Live
    20 Jan 22 Thu Online Live
    24 Jan 22 Mon Classroom
    28 Feb 22 Mon Online Live
    23 Mar 22 Wed Classroom
    13 Jun 22 Mon Classroom
  • Canberra Class Dates

    Book Now

    Level 4, 54 Marcus Clarke Street, Canberra , ACT 2601

    02 Sep 21 Thu Online Live
    11 Oct 21 Mon Online Live
    09 Dec 21 Thu Online Live
    20 Jan 22 Thu Online Live
    28 Feb 22 Mon Online Live
  • Adelaide Class Dates

    Book Now

    19 Young Street, Adelaide , SA 5000

    02 Sep 21 Thu Online Live
    11 Oct 21 Mon Online Live
    09 Dec 21 Thu Online Live
    20 Jan 22 Thu Online Live
    28 Feb 22 Mon Online Live
  • Perth Class Dates

    Book Now

    Level 1, 140 St Georges Terrace, Perth , WA 6000

    02 Sep 21 Thu Online Live
    11 Oct 21 Mon Online Live
    09 Dec 21 Thu Online Live
    20 Jan 22 Thu Online Live
    28 Feb 22 Mon Online Live

Course Units

Expand full topic list

Unit 1: About Search Engines

  • Examine Search Engine Market Share
  • Learn how Search Engines Index Pages
  • Learn how Search Engines Rank Pages
  • Examine Positive Ranking Criteria
  • Examine Negative Ranking Criteria
  • Introducing the Pay Per Click Model

See more

Unit 2: Requirements Gathering and Reporting

  • Scope and Assess a Project and Market
  • Scope and Assess Client Requirements
  • Conduct an SEO Site Assessment
  • Use SEO Analysis Tools
  • Analyse Competitor’s Websites
  • Assess Website Accessibility

See more

Unit 3: Successful Keyword Integration

  • The Value of Keywords
  • Examine the Keyword Research Process
  • Refine Keyword Selection
  • Keyword Integration for Best Results
  • Avoiding Keyword Stuffing

See more

Unit 4: Optimise HEAD Tags

  • Understanding the TITLE Tag
  • Understanding the META Description Tag
  • Optimise the TITLE Tag
  • Writing Click Worthy TITLEs
  • Optimise the META Description Tag
  • Writing Enticing META Descriptions
  • Avoiding Negative Head Tags

See more

Unit 5: SEO Copy Writing

  • Search Engine Content Preferences
  • Successfully Integrate Keywords
  • Use HTML to Weight Keywords
  • Engaging with Website Visitors
  • Creating Relevant Natural Content
  • Create Conversions with ‘Calls to Action’
  • Create Pathways to Conversions

See more

Unit 6: Non Text Content

  • Define Images with ALT Tags
  • Using Descriptions for Complex Images
  • Defining Images by Content Proximity
  • Using images to Focus User Attention
  • Defining Video and Multimedia
  • Creating Accessible Search Friendly Content

See more

Unit 7: Avoiding Search Spam

  • Defining Search Engine Spam
  • Identify What to Avoid
  • Search Engine Penalties for Spamming
  • “Black Hat” v “White Hat” SEO
  • Identify SEO Standards and Guidelines
  • Building Visitor and Search Friendly Sites

See more

Unit 8: Search Engine and Directory Submission

  • Pre-launch Checklist
  • Getting Listed by Search Engines
  • Rules for Submitting to Directories
  • Choosing High Quality Directories
  • Successfully Submitting to Directories
  • Identify Directories to Avoid

See more

Unit 9: Regional and Local Optimisation

  • Choosing a Top Level Domain
  • Choosing a Hosting Location
  • On Page Considerations
  • Using Google My Business
  • Tips for a Successful My Business Listing
  • The Value of Online Reviews

See more

Unit 10: Using Social Media for SEO

  • Introducing Social Media for SEO
  • Social Platform Market Share in Australia
  • Identify the Best Platforms for Your Business
  • Enabling Content Sharing for Increased Traffic
  • Using social Media for Trust and Brand Building

See more

Training Packages

Web Design Package - Level 1

$ 3267 incl GST

(You save $1188)

Duration

9 days

Enquire Book Now
Pay later

Related Courses

Course Reviews

(4.80 out of 5) James G [ 22 April, 2021 ]
The course provided broad and robust coverage of SEO topics that expanded beyond what I expected. I will definitely apply these skills to all my work going forward, and use it as a basis for more development.
(5.00 out of 5) Deepika J [ 22 April, 2021 ]
It was a great course - the content was what I expected would be. The trainer Alice was fantastic, had in-depth knowledge about the topic, which she graciously shared with us.
(4.50 out of 5) Suren [ 22 March, 2021 ]
Mark was knowledgable about the subject. He presented topics very well and was patient to answer and explain all questions.
(5.00 out of 5) mandy t [ 29 October, 2020 ]
fabulous. simple english. well paced. friendly and helpful trainer, personal application especially appreciated.

Read all course reviews

Enquire Now

Fill in your details to have a training consultant contact you to discuss your training needs.

Your details

Other Ways To Get In Touch

You can also Book Online or call us on 1300 888 724

Back to Top