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SEO Essentials Course

(4.86 out of 5) 96 Student Reviews

About the course

This one day introductory SEO Essentials Course covers the core concepts and techniques used when optimising a website. Project scoping, identifying ranking factors, researching and applying keywords, SEO copy writing, optimising for local business and integrating social media for SEO are just some of the topics covered.

Training is hands-on and personalised where participants are encouraged to complete exercises focused on their website. We can provide a sample website during the course if you do not currently have one.

Who should do this course?

This SEO course is designed for anyone wanting to generate more search traffic and leads. Participants wishing to improve the performance of an existing site or maintain an already optimised website will find this course of value.

Prerequisites

There are no prerequisites for this course. However, students should have a general understanding of personal computers. Note: Basic HTML and website concepts will be explained as relevant to SEO during training.

Course Details

  • $495 incl GST
  • Duration: 1 Day
  • Max. Class Size: 10
  • Avg. Class Size: 5
  • Study Mode: Classroom Online Live
  • Level: Beginner
  • Times: 9.00am to 5.00pm approx
  • SEO Essentials
  • Enquire Book Now
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Online Live - Course Dates

  • Online Live Class Dates

    Book Now
    22 Mar 21 Mon Online Live
    29 Apr 21 Thu Online Live
    07 Jun 21 Mon Online Live
    19 Jul 21 Mon Online Live
    02 Sep 21 Thu Online Live
  • To inquire about Online Live Classes, please

    Call 1300 888 724

In-Class - Course Dates

  • Sydney Class Dates

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    Level 11, 32 Walker Street, North Sydney , NSW 2060

    04 Feb 21 Thu Classroom
    12 Mar 21 Fri Classroom
    22 Mar 21 Mon Online Live
    22 Apr 21 Thu Classroom
    29 Apr 21 Thu Online Live
    07 Jun 21 Mon Online Live
    17 Jun 21 Thu Classroom
    15 Jul 21 Thu Classroom
    19 Jul 21 Mon Online Live
    26 Aug 21 Thu Classroom
    02 Sep 21 Thu Online Live
    07 Oct 21 Thu Classroom
    25 Nov 21 Thu Classroom
  • Melbourne Class Dates

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    Level 12, 379 Collins Street, Melbourne , VIC 3000

    01 Mar 21 Mon Classroom
    22 Mar 21 Mon Online Live
    15 Apr 21 Thu Classroom
    29 Apr 21 Thu Online Live
    24 May 21 Mon Classroom
    07 Jun 21 Mon Online Live
    08 Jul 21 Thu Classroom
    19 Jul 21 Mon Online Live
    16 Aug 21 Mon Classroom
    02 Sep 21 Thu Online Live
  • Brisbane Class Dates

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    Level 6, 371 Queen Street, Brisbane , QLD 4000

    15 Feb 21 Mon Classroom
    22 Mar 21 Mon Online Live
    19 Apr 21 Mon Classroom
    29 Apr 21 Thu Online Live
    07 Jun 21 Mon Online Live
    17 Jun 21 Thu Classroom
    19 Jul 21 Mon Online Live
    09 Aug 21 Mon Classroom
    02 Sep 21 Thu Online Live
    07 Oct 21 Thu Classroom
    29 Nov 21 Mon Classroom
  • Canberra Class Dates

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    Level 4, 54 Marcus Clarke Street, Canberra , ACT 2601

    22 Mar 21 Mon Online Live
    29 Apr 21 Thu Online Live
    07 Jun 21 Mon Online Live
    19 Jul 21 Mon Online Live
    02 Sep 21 Thu Online Live
  • Adelaide Class Dates

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    19 Young Street, Adelaide , SA 5000

    22 Mar 21 Mon Online Live
    29 Apr 21 Thu Online Live
    07 Jun 21 Mon Online Live
    19 Jul 21 Mon Online Live
    02 Sep 21 Thu Online Live
  • Perth Class Dates

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    Level 1, 140 St Georges Terrace, Perth , WA 6000

    22 Mar 21 Mon Online Live
    29 Apr 21 Thu Online Live
    07 Jun 21 Mon Online Live
    19 Jul 21 Mon Online Live
    02 Sep 21 Thu Online Live

Course Units

Expand full topic list

Unit 1: About Search Engines

  • Examine Search Engine Market Share
  • Learn how Search Engines Index Pages
  • Learn how Search Engines Rank Pages
  • Examine Positive Ranking Criteria
  • Examine Negative Ranking Criteria
  • Introducing the Pay Per Click Model

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Unit 2: Requirements Gathering and Reporting

  • Scope and Assess a Project and Market
  • Scope and Assess Client Requirements
  • Conduct an SEO Site Assessment
  • Use SEO Analysis Tools
  • Analyse Competitor’s Websites
  • Assess Website Accessibility

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Unit 3: Successful Keyword Integration

  • The Value of Keywords
  • Examine the Keyword Research Process
  • Refine Keyword Selection
  • Keyword Integration for Best Results
  • Avoiding Keyword Stuffing

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Unit 4: Optimise HEAD Tags

  • Understanding the TITLE Tag
  • Understanding the META Description Tag
  • Optimise the TITLE Tag
  • Writing Click Worthy TITLEs
  • Optimise the META Description Tag
  • Writing Enticing META Descriptions
  • Avoiding Negative Head Tags

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Unit 5: SEO Copy Writing

  • Search Engine Content Preferences
  • Successfully Integrate Keywords
  • Use HTML to Weight Keywords
  • Engaging with Website Visitors
  • Creating Relevant Natural Content
  • Create Conversions with ‘Calls to Action’
  • Create Pathways to Conversions

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Unit 6: Non Text Content

  • Define Images with ALT Tags
  • Using Descriptions for Complex Images
  • Defining Images by Content Proximity
  • Using images to Focus User Attention
  • Defining Video and Multimedia
  • Creating Accessible Search Friendly Content

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Unit 7: Avoiding Search Spam

  • Defining Search Engine Spam
  • Identify What to Avoid
  • Search Engine Penalties for Spamming
  • “Black Hat” v “White Hat” SEO
  • Identify SEO Standards and Guidelines
  • Building Visitor and Search Friendly Sites

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Unit 8: Search Engine and Directory Submission

  • Pre-launch Checklist
  • Getting Listed by Search Engines
  • Rules for Submitting to Directories
  • Choosing High Quality Directories
  • Successfully Submitting to Directories
  • Identify Directories to Avoid

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Unit 9: Regional and Local Optimisation

  • Choosing a Top Level Domain
  • Choosing a Hosting Location
  • On Page Considerations
  • Using Google My Business
  • Tips for a Successful My Business Listing
  • The Value of Online Reviews

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Unit 10: Using Social Media for SEO

  • Introducing Social Media for SEO
  • Social Platform Market Share in Australia
  • Identify the Best Platforms for Your Business
  • Enabling Content Sharing for Increased Traffic
  • Using social Media for Trust and Brand Building

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Training Packages

Web Design Package - Level 1

$ 3267 incl GST

(You save $1188)

Duration

9 days

Enquire Book Now
Pay later

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Course Reviews

(5.00 out of 5) mandy t [ 29 October, 2020 ]
fabulous. simple english. well paced. friendly and helpful trainer, personal application especially appreciated.
(5.00 out of 5) Philippa [ 19 October, 2020 ]
Great to have SEO explained so simply. Some super helpful websites that I will be using to implement the strategies I learned today and to continue monitoring analytics.
(5.00 out of 5) Shea K [ 30 January, 2020 ]
Very in depth course, and when combined with Mark's own industry knowledge, has given me an over abundance of material that I need to create, review and refine.
(4.80 out of 5) Ethan J [ 30 January, 2020 ]
Course was very insightful and informative, gave some great resources to take away and apply to our current infrastructure. Will definitely return for the advanced course.

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