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The Ultimate Training Experience.

SEO Essentials Course

(4.85 out of 5) 136 Student Reviews

About the Course

This one day introductory SEO Essentials Course covers the core concepts and techniques used when optimising a website. Project scoping, identifying ranking factors, researching and applying keywords, SEO copy writing, optimising for local business and integrating social media for SEO are just some of the topics covered.

Training is hands-on and personalised where participants are encouraged to complete exercises focused on their website. We can provide a sample website during the course if you do not currently have one.

Who should do this course?

This SEO course is designed for anyone wanting to generate more search traffic and leads. Participants wishing to improve the performance of an existing site or maintain an already optimised website will find this course of value.

Prerequisites

There are no prerequisites for this course. However, students should have a general understanding of personal computers. Note: Basic HTML and website concepts will be explained as relevant to SEO during training.

Course Details

$495 incl GST

  • Duration:1 Day
  • Max. Class Size:10
  • Avg. Class Size:5
  • Study Mode:
    Classroom Online Live
  • Level:Beginner
  • Course Times: Classroom: 9.00am to 5.00pm approx(Local Time) Online Live: 9.00am to 5.00pm approx(AEST or AEDT)
  • SEO Essentials
Pay Later

Course Dates

Sydney Class Dates

Level 11, 32 Walker Street, North Sydney , NSW 2060

15 Apr 24 Mon Online Live
21 May 24 Tue Online Live
27 Jun 24 Thu Online Live
08 Aug 24 Thu Online Live
16 Sep 24 Mon Online Live
Melbourne Class Dates

Level 12, 379 Collins Street, Melbourne , VIC 3000

15 Apr 24 Mon Online Live
21 May 24 Tue Online Live
27 Jun 24 Thu Online Live
08 Aug 24 Thu Online Live
16 Sep 24 Mon Online Live
Brisbane Class Dates

Level 6, 371 Queen Street, Brisbane , QLD 4000

15 Apr 24 Mon Online Live
21 May 24 Tue Online Live
27 Jun 24 Thu Online Live
08 Aug 24 Thu Online Live
16 Sep 24 Mon Online Live
Canberra Class Dates

All courses facilitated in, Online Live format ,

15 Apr 24 Mon Online Live
21 May 24 Tue Online Live
27 Jun 24 Thu Online Live
08 Aug 24 Thu Online Live
16 Sep 24 Mon Online Live
Adelaide Class Dates

All courses facilitated in, Online Live format ,

15 Apr 24 Mon Online Live
21 May 24 Tue Online Live
27 Jun 24 Thu Online Live
08 Aug 24 Thu Online Live
16 Sep 24 Mon Online Live
Perth Class Dates

All courses facilitated in, Online Live format ,

15 Apr 24 Mon Online Live
21 May 24 Tue Online Live
27 Jun 24 Thu Online Live
08 Aug 24 Thu Online Live
16 Sep 24 Mon Online Live

Course Units

Unit 1: About Search Engines

  • Examine Search Engine Market Share
  • Learn how Search Engines Index Pages
  • Learn how Search Engines Rank Pages
  • Examine Positive Ranking Criteria
  • Examine Negative Ranking Criteria
  • Introducing the Pay Per Click Model

Unit 2: Requirements Gathering and Reporting

  • Scope and Assess a Project and Market
  • Scope and Assess Client Requirements
  • Conduct an SEO Site Assessment
  • Use SEO Analysis Tools
  • Analyse Competitor’s Websites
  • Assess Website Accessibility

Unit 3: Successful Keyword Integration

  • The Value of Keywords
  • Examine the Keyword Research Process
  • Refine Keyword Selection
  • Keyword Integration for Best Results
  • Avoiding Keyword Stuffing

Unit 4: Optimise HEAD Tags

  • Understanding the TITLE Tag
  • Understanding the META Description Tag
  • Optimise the TITLE Tag
  • Writing Click Worthy TITLEs
  • Optimise the META Description Tag
  • Writing Enticing META Descriptions
  • Avoiding Negative Head Tags

Unit 5: SEO Copy Writing

  • Search Engine Content Preferences
  • Successfully Integrate Keywords
  • Use HTML to Weight Keywords
  • Engaging with Website Visitors
  • Creating Relevant Natural Content
  • Create Conversions with ‘Calls to Action’
  • Create Pathways to Conversions

Unit 6: Non Text Content

  • Define Images with ALT Tags
  • Using Descriptions for Complex Images
  • Defining Images by Content Proximity
  • Using images to Focus User Attention
  • Defining Video and Multimedia
  • Creating Accessible Search Friendly Content

Unit 7: Avoiding Search Spam

  • Defining Search Engine Spam
  • Identify What to Avoid
  • Search Engine Penalties for Spamming
  • “Black Hat” v “White Hat” SEO
  • Identify SEO Standards and Guidelines
  • Building Visitor and Search Friendly Sites

Unit 8: Search Engine and Directory Submission

  • Pre-launch Checklist
  • Getting Listed by Search Engines
  • Rules for Submitting to Directories
  • Choosing High Quality Directories
  • Successfully Submitting to Directories
  • Identify Directories to Avoid

Unit 9: Regional and Local Optimisation

  • Choosing a Top Level Domain
  • Choosing a Hosting Location
  • On Page Considerations
  • Using Google My Business
  • Tips for a Successful My Business Listing
  • The Value of Online Reviews

Unit 10: Using Social Media for SEO

  • Introducing Social Media for SEO
  • Social Platform Market Share in Australia
  • Identify the Best Platforms for Your Business
  • Enabling Content Sharing for Increased Traffic
  • Using social Media for Trust and Brand Building

Training Packages

Web Design Package - Level 1

$ 3267 incl GST
(You save $1188)
Total Duration
9 days
Pay Later

Related Courses

Course Reviews

(4.90 out of 5) [ 07 March, 2024 ]

Course and materials are clear, John is not only informative but also great at facilitating the course, making it fun but also relatable to our needs.

(5.00 out of 5) [ 30 October, 2023 ]

I enjoyed the course from beginning to end; I think John was very engaging with all the information and highly skilled. Now, I feel more prepared to incorporate the SEO skills that I learned in my job :)

(4.80 out of 5) [ 22 May, 2023 ]

Excellent course, John was very detailed and has a lot of knowledge. There is a lot of information to take in over the day

(4.20 out of 5) [ 22 May, 2023 ]

The instructor was engaging and friendly, and I had a great time during the course. The instructor was knowledgeable on the topic and I learnt a great deal during the course as well.

Read all course reviews

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Level 11, 32 Walker Street, North Sydney NSW, 2060