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SEO Essentials Course

(4.90 out of 5) 63 Student Reviews

About the course

This one day introductory SEO Essentials Course covers the core concepts and techniques used when optimising a website. Project scoping, identifying ranking factors, researching and applying keywords, SEO copy writing, optimising for local business and integrating social media for SEO are just some of the topics covered.

Training is hands-on and personalised where participants are encouraged to complete exercises focused on their website. We can provide a sample website during the course if you do not currently have one.

Who should do this course?

This SEO course is designed for anyone wanting to generate more search traffic and leads. Participants wishing to improve the performance of an existing site or maintain an already optimised website will find this course of value.


There are no prerequisites for this course. However, students should have a general understanding of personal computers. Note: Basic HTML and website concepts will be explained as relevant to SEO during training.

Course Details

  • $495 incl GST
  • Duration: 1 Day
  • Max. Class Size: 10
  • Avg. Class Size: 5
  • Study Mode: In Class
  • Level: Beginner
  • Times: 9.00am to 5.00pm approx
  • SEO Essentials
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Course Dates

  • Sydney Class Dates

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    Level 11, 32 Walker Street, North Sydney , NSW 2060

    25 Jul 19 Thu
    05 Sep 19 Thu
    11 Oct 19 Fri
    07 Nov 19 Thu
    05 Dec 19 Thu
    23 Jan 20 Thu
    05 Mar 20 Thu
  • Melbourne Class Dates

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    Level 12, 379 Collins Street, Melbourne , VIC 3000

    05 Aug 19 Mon
    19 Sep 19 Thu
    28 Oct 19 Mon
    09 Dec 19 Mon
    28 Jan 20 Tue
    10 Mar 20 Tue
  • Brisbane Class Dates

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    Level 6, 371 Queen Street, Brisbane , QLD 4000

    12 Sep 19 Thu
    15 Jan 20 Wed
    12 Mar 20 Thu
    07 May 20 Thu
    01 Jul 20 Wed
  • Canberra Class Dates

    Level 4, 54 Marcus Clarke Street, Canberra , ACT 2601

    Classes scheduled on demand in Canberra

    Please Join our waitlist and we'll notify you when a new class is scheduled or contact us to disucss your training needs.

  • Adelaide Class Dates

    19 Young Street, Adelaide , SA 5000

    Classes scheduled on demand in Adelaide

    Please Join our waitlist and we'll notify you when a new class is scheduled or contact us to disucss your training needs.

  • Perth Class Dates

    Level 1, 140 St Georges Terrace, Perth , WA 6000

    Classes scheduled on demand in Perth

    Please Join our waitlist and we'll notify you when a new class is scheduled or contact us to disucss your training needs.

Course Units

Expand full topic list

Unit 1: About Search Engines

  • Examine Search Engine Market Share
  • Learn how Search Engines Index Pages
  • Learn how Search Engines Rank Pages
  • Examine Positive Ranking Criteria
  • Examine Negative Ranking Criteria
  • Introducing the Pay Per Click Model

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Unit 2: Requirements Gathering and Reporting

  • Scope and Assess a Project and Market
  • Scope and Assess Client Requirements
  • Conduct an SEO Site Assessment
  • Use SEO Analysis Tools
  • Analyse Competitor’s Websites
  • Assess Website Accessibility

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Unit 3: Successful Keyword Integration

  • The Value of Keywords in 2017
  • Examine the Keyword Research Process
  • Refine Keyword Selection
  • Keyword Integration for Best Results
  • Avoiding Keyword Stuffing

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Unit 4: Optimise HEAD Tags

  • Understanding the TITLE Tag
  • Understanding the META Description Tag
  • Optimise the TITLE Tag
  • Writing Click Worthy TITLEs
  • Optimise the META Description Tag
  • Writing Enticing META Descriptions
  • Avoiding Negative Head Tags

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Unit 5: SEO Copy Writing

  • Search Engine Content Preferences
  • Successfully Integrate Keywords
  • Use HTML to Weight Keywords
  • Engaging with Website Visitors
  • Creating Relevant Natural Content
  • Create Conversions with ‘Calls to Action’
  • Create Pathways to Conversions

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Unit 6: Non Text Content

  • Define Images with ALT Tags
  • Using Descriptions for Complex Images
  • Defining Images by Content Proximity
  • Using images to Focus User Attention
  • Defining Video and Multimedia
  • Creating Accessible Search Friendly Content

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Unit 7: Avoiding Search Spam

  • Defining Search Engine Spam
  • Identify What to Avoid
  • Search Engine Penalties for Spamming
  • “Black Hat” v “White Hat” SEO
  • Identify SEO Standards and Guidelines
  • Building Visitor and Search Friendly Sites

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Unit 8: Search Engine and Directory Submission

  • Pre-launch Checklist
  • Getting Listed by Search Engines
  • Rules for Submitting to Directories
  • Choosing High Quality Directories
  • Successfully Submitting to Directories
  • Identify Directories to Avoid

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Unit 9: Regional and Local Optimisation

  • Choosing a Top Level Domain
  • Choosing a Hosting Location
  • On Page Considerations
  • Using Google My Business
  • Tips for a Successful My Business Listing
  • The Value of Online Reviews

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Unit 10: Using Social Media for SEO

  • Introducing Social Media for SEO
  • Social Platform Market Share in Australia
  • Identify the Best Platforms for Your Business
  • Enabling Content Sharing for Increased Traffic
  • Using social Media for Trust and Brand Building

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Training Packages

Web Design Package - Level 1

$ 3267 incl GST

(You save $1188)


9 days

Enquire Book Now
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Course Reviews

(4.10 out of 5) Katherine G [ 10 July, 2019 ]
The course was super interesting, but a technical topic so a little bit more thinking time would have been good for me.
(4.40 out of 5) Celeste D [ 27 June, 2019 ]
Course information was given in a personalised delivery of content relevant to each of our own business situations.
(4.80 out of 5) Germaine [ 27 June, 2019 ]
I really enjoyed Jon's teaching and there was a really good balance between course materials and hands-on experience. He also constantly linked the course materials to our current personal website focus - this has really help with understanding the course materials in real-life context.
(4.70 out of 5) Mei T [ 27 June, 2019 ]
Very insightful with all aspects of SEO covered. Loved the practical exercises and guidance from the tutor.

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