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SEO Essentials Course

(4.86 out of 5) 168 Student Reviews

About the Course

This one day introductory SEO Essentials Course covers the core concepts and techniques used when optimising a website. Project scoping, identifying ranking factors, researching and applying keywords, SEO copy writing, optimising for local business and integrating social media for SEO are just some of the topics covered.

Training is hands-on and personalised where participants are encouraged to complete exercises focused on their website. We can provide a sample website during the course if you do not currently have one.

Who should do this course?

This SEO course is designed for anyone wanting to generate more search traffic and leads. Participants wishing to improve the performance of an existing site or maintain an already optimised website will find this course of value.

Prerequisites

There are no prerequisites for this course. However, students should have a general understanding of personal computers. Note: Basic HTML and website concepts will be explained as relevant to SEO during training.

Course Details

$495 incl GST

  • Duration:1 Day
  • Max. Class Size:10
  • Avg. Class Size:5
  • Study Mode:
    Classroom Online Live
  • Level:Beginner
  • CPD Hours:6 hours
  • Course Times: Classroom: 9.00am to 5.00pm approx(Local Time) Online Live: 9.00am to 5.00pm approx(AEST or AEDT)
  • SEO Essentials
Pay Later

Course Dates

Sydney Class Dates

Level 11, 32 Walker Street, North Sydney , NSW 2060

27 Nov 25 Thu Online Live
08 Jan 26 Thu Online Live
16 Feb 26 Mon Online Live
01 Apr 26 Wed Online Live
11 May 26 Mon Online Live
25 Jun 26 Thu Online Live
Melbourne Class Dates

Level 12, 379 Collins Street, Melbourne , VIC 3000

27 Nov 25 Thu Online Live
08 Jan 26 Thu Online Live
16 Feb 26 Mon Online Live
01 Apr 26 Wed Online Live
11 May 26 Mon Online Live
25 Jun 26 Thu Online Live
Brisbane Class Dates

All courses facilitated in, Online Live format , QLD

27 Nov 25 Thu Online Live
08 Jan 26 Thu Online Live
16 Feb 26 Mon Online Live
01 Apr 26 Wed Online Live
11 May 26 Mon Online Live
25 Jun 26 Thu Online Live
Canberra Class Dates

All courses facilitated in, Online Live format , ACT

27 Nov 25 Thu Online Live
08 Jan 26 Thu Online Live
16 Feb 26 Mon Online Live
01 Apr 26 Wed Online Live
11 May 26 Mon Online Live
25 Jun 26 Thu Online Live
Adelaide Class Dates

All courses facilitated in, Online Live format , SA

27 Nov 25 Thu Online Live
08 Jan 26 Thu Online Live
16 Feb 26 Mon Online Live
01 Apr 26 Wed Online Live
11 May 26 Mon Online Live
25 Jun 26 Thu Online Live
Perth Class Dates

All courses facilitated in, Online Live format , WA

27 Nov 25 Thu Online Live
08 Jan 26 Thu Online Live
16 Feb 26 Mon Online Live
01 Apr 26 Wed Online Live
11 May 26 Mon Online Live
25 Jun 26 Thu Online Live

Course Units

Unit 1: About Search Engines

  • Examine Search Engine Market Share
  • Learn how Search Engines Index Pages
  • Learn how Search Engines Rank Pages
  • Examine Positive Ranking Criteria
  • Examine Negative Ranking Criteria
  • Introducing the Pay Per Click Model

Unit 2: Requirements Gathering and Reporting

  • Scope and Assess a Project and Market
  • Scope and Assess Client Requirements
  • Conduct an SEO Site Assessment
  • Use SEO Analysis Tools
  • Analyse Competitor’s Websites
  • Assess Website Accessibility

Unit 3: Successful Keyword Integration

  • The Value of Keywords
  • Examine the Keyword Research Process
  • Refine Keyword Selection
  • Keyword Integration for Best Results
  • Avoiding Keyword Stuffing

Unit 4: Optimise HEAD Tags

  • Understanding the TITLE Tag
  • Understanding the META Description Tag
  • Optimise the TITLE Tag
  • Writing Click Worthy TITLEs
  • Optimise the META Description Tag
  • Writing Enticing META Descriptions
  • Avoiding Negative Head Tags

Unit 5: SEO Copy Writing

  • Search Engine Content Preferences
  • Successfully Integrate Keywords
  • Use HTML to Weight Keywords
  • Engaging with Website Visitors
  • Creating Relevant Natural Content
  • Create Conversions with ‘Calls to Action’
  • Create Pathways to Conversions

Unit 6: Non Text Content

  • Define Images with ALT Tags
  • Using Descriptions for Complex Images
  • Defining Images by Content Proximity
  • Using images to Focus User Attention
  • Defining Video and Multimedia
  • Creating Accessible Search Friendly Content

Unit 7: Avoiding Search Spam

  • Defining Search Engine Spam
  • Identify What to Avoid
  • Search Engine Penalties for Spamming
  • “Black Hat” v “White Hat” SEO
  • Identify SEO Standards and Guidelines
  • Building Visitor and Search Friendly Sites

Unit 8: Search Engine and Directory Submission

  • Pre-launch Checklist
  • Getting Listed by Search Engines
  • Rules for Submitting to Directories
  • Choosing High Quality Directories
  • Successfully Submitting to Directories
  • Identify Directories to Avoid

Unit 9: Regional and Local Optimisation

  • Choosing a Top Level Domain
  • Choosing a Hosting Location
  • On Page Considerations
  • Using Google My Business
  • Tips for a Successful My Business Listing
  • The Value of Online Reviews

Unit 10: Using Social Media for SEO

  • Introducing Social Media for SEO
  • Social Platform Market Share in Australia
  • Identify the Best Platforms for Your Business
  • Enabling Content Sharing for Increased Traffic
  • Using social Media for Trust and Brand Building

Training Packages

Web Design Package - Level 1

$ 3955 incl GST
(You save $500)
Total Duration
9 days
Pay Later

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Student Reviews

(5.0)
29 May, 2025

John went above and beyond the course content - he was extremely patient and helpful, taking the time to relate the content to everyone's individual situation. The information / support he provided will be of huge benefit to me going forward - thanks John!

Laura
(4.1)
29 May, 2025

the links provided were very helpful, which I will use and improve my company website. it will take me time and practice.

Eliana S
(5.0)
14 April, 2025

John is a great trainer. very interactive and engaged with every learner. John made sure to include everyone's goals and created a training plan that aligned with everyone's goals. Very impressed!

Alyssa
(4.8)
14 April, 2025

Currently the information is still mulling through my head as there is a lot. However I have grasped an understanding on most content considering how little knowledge I have. I feel that this will very helpful long term.

Leah B
(5.0)
14 April, 2025

The session was highly informative and engaging. The presenter did an excellent job of making the content understandable and engaging. I’m leaving with valuable new insights that I can directly apply to my role.

Nadia S
(4.6)
20 January, 2025

Very beneficial and provided a great overview of SEO and how it works/impacts the marketing/running of a website.

Jordan V
(4.8)
09 December, 2024

The course was brilliant - it wasn't entirely what I expected, it was a deeper dive than I expected for only being one day, and at times was a little overwhelming, but John was great and patient and used examples that were specifically relevant to our experience levels and needs

Francesca K
(5.0)
09 December, 2024

The SEO Essentials training conducted via John was very insightful and provided ample information that both challenged me and taught me some new skills. He delivered everything very clearly and in terms/ways that were easy to understand. Thanks for a great session John, I would highly recommend to any digital marketer that works with the SEO space, whether hands on or just exposed too.

Keshia S
(5.0)
31 October, 2024

This course was helpful in building a good understanding of SEO and making it work for my small business.

Lisa R
(5.0)
27 June, 2024

Great course on SEO John explained things clearly and adjusted content to meet our needs and questions

Renee L
(5.0)
15 April, 2024

This is the second time I'm doing the course as I'm doing the course resit. I've still learnt new things both times. The instructor answered our questions and provided great resources. Thanks.

Lauren W
(4.9)
07 March, 2024

Course and materials are clear, John is not only informative but also great at facilitating the course, making it fun but also relatable to our needs.

Inggrid
(5.0)
30 October, 2023

I enjoyed the course from beginning to end; I think John was very engaging with all the information and highly skilled. Now, I feel more prepared to incorporate the SEO skills that I learned in my job :)

Pamela G
(4.8)
22 May, 2023

Excellent course, John was very detailed and has a lot of knowledge. There is a lot of information to take in over the day

Mark P
(4.2)
22 May, 2023

The instructor was engaging and friendly, and I had a great time during the course. The instructor was knowledgeable on the topic and I learnt a great deal during the course as well.

William
Read all course reviews

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Level 11, 32 Walker Street, North Sydney NSW, 2060