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SEO Essentials Course

(4.85 out of 5) 91 Student Reviews

About the course

This one day introductory SEO Essentials Course covers the core concepts and techniques used when optimising a website. Project scoping, identifying ranking factors, researching and applying keywords, SEO copy writing, optimising for local business and integrating social media for SEO are just some of the topics covered.

Training is hands-on and personalised where participants are encouraged to complete exercises focused on their website. We can provide a sample website during the course if you do not currently have one.

Who should do this course?

This SEO course is designed for anyone wanting to generate more search traffic and leads. Participants wishing to improve the performance of an existing site or maintain an already optimised website will find this course of value.


There are no prerequisites for this course. However, students should have a general understanding of personal computers. Note: Basic HTML and website concepts will be explained as relevant to SEO during training.

Course Details

  • $495 incl GST
  • Duration: 1 Day
  • Max. Class Size: 10
  • Avg. Class Size: 5
  • Study Mode: In Class Live Online
  • Level: Beginner
  • Times: 9.00am to 5.00pm approx
  • SEO Essentials
  • Enquire Book Now
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Online Live - Course Dates

  • Online Live Class Dates

    Book Now
    19 Nov 20 Thu
  • To inquire about Live Online Classes, please

    Call 1300 888 724

In-Class - Course Dates

  • Sydney Class Dates

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    Level 11, 32 Walker Street, North Sydney , NSW 2060

    29 Oct 20 Thu
    10 Dec 20 Thu
    04 Feb 21 Thu
    12 Mar 21 Fri
    22 Apr 21 Thu
    03 Jun 21 Thu
  • Melbourne Class Dates

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    Level 12, 379 Collins Street, Melbourne , VIC 3000

    26 Nov 20 Thu
    21 Jan 21 Thu
    01 Mar 21 Mon
    15 Apr 21 Thu
    24 May 21 Mon
  • Brisbane Class Dates

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    Level 6, 371 Queen Street, Brisbane , QLD 4000

    19 Oct 20 Mon
    11 Dec 20 Fri
    15 Feb 21 Mon
    19 Apr 21 Mon
    17 Jun 21 Thu
  • Canberra Class Dates

    Level 4, 54 Marcus Clarke Street, Canberra , ACT 2601

    Classes scheduled on demand in Canberra

    Please Join our waitlist and we'll notify you when a new class is scheduled or contact us to disucss your training needs.

  • Adelaide Class Dates

    19 Young Street, Adelaide , SA 5000

    Classes scheduled on demand in Adelaide

    Please Join our waitlist and we'll notify you when a new class is scheduled or contact us to disucss your training needs.

  • Perth Class Dates

    Level 1, 140 St Georges Terrace, Perth , WA 6000

    Classes scheduled on demand in Perth

    Please Join our waitlist and we'll notify you when a new class is scheduled or contact us to disucss your training needs.

Course Units

Expand full topic list

Unit 1: About Search Engines

  • Examine Search Engine Market Share
  • Learn how Search Engines Index Pages
  • Learn how Search Engines Rank Pages
  • Examine Positive Ranking Criteria
  • Examine Negative Ranking Criteria
  • Introducing the Pay Per Click Model

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Unit 2: Requirements Gathering and Reporting

  • Scope and Assess a Project and Market
  • Scope and Assess Client Requirements
  • Conduct an SEO Site Assessment
  • Use SEO Analysis Tools
  • Analyse Competitor’s Websites
  • Assess Website Accessibility

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Unit 3: Successful Keyword Integration

  • The Value of Keywords
  • Examine the Keyword Research Process
  • Refine Keyword Selection
  • Keyword Integration for Best Results
  • Avoiding Keyword Stuffing

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Unit 4: Optimise HEAD Tags

  • Understanding the TITLE Tag
  • Understanding the META Description Tag
  • Optimise the TITLE Tag
  • Writing Click Worthy TITLEs
  • Optimise the META Description Tag
  • Writing Enticing META Descriptions
  • Avoiding Negative Head Tags

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Unit 5: SEO Copy Writing

  • Search Engine Content Preferences
  • Successfully Integrate Keywords
  • Use HTML to Weight Keywords
  • Engaging with Website Visitors
  • Creating Relevant Natural Content
  • Create Conversions with ‘Calls to Action’
  • Create Pathways to Conversions

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Unit 6: Non Text Content

  • Define Images with ALT Tags
  • Using Descriptions for Complex Images
  • Defining Images by Content Proximity
  • Using images to Focus User Attention
  • Defining Video and Multimedia
  • Creating Accessible Search Friendly Content

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Unit 7: Avoiding Search Spam

  • Defining Search Engine Spam
  • Identify What to Avoid
  • Search Engine Penalties for Spamming
  • “Black Hat” v “White Hat” SEO
  • Identify SEO Standards and Guidelines
  • Building Visitor and Search Friendly Sites

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Unit 8: Search Engine and Directory Submission

  • Pre-launch Checklist
  • Getting Listed by Search Engines
  • Rules for Submitting to Directories
  • Choosing High Quality Directories
  • Successfully Submitting to Directories
  • Identify Directories to Avoid

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Unit 9: Regional and Local Optimisation

  • Choosing a Top Level Domain
  • Choosing a Hosting Location
  • On Page Considerations
  • Using Google My Business
  • Tips for a Successful My Business Listing
  • The Value of Online Reviews

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Unit 10: Using Social Media for SEO

  • Introducing Social Media for SEO
  • Social Platform Market Share in Australia
  • Identify the Best Platforms for Your Business
  • Enabling Content Sharing for Increased Traffic
  • Using social Media for Trust and Brand Building

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Training Packages

Web Design Package - Level 1

$ 3267 incl GST

(You save $1188)


9 days

Enquire Book Now
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Course Reviews

(5.00 out of 5) Shea K [ 30 January, 2020 ]
Very in depth course, and when combined with Mark's own industry knowledge, has given me an over abundance of material that I need to create, review and refine.
(4.80 out of 5) Ethan J [ 30 January, 2020 ]
Course was very insightful and informative, gave some great resources to take away and apply to our current infrastructure. Will definitely return for the advanced course.
(4.90 out of 5) Nicholas G [ 12 September, 2019 ]
This course was fantastic. It was incredibly informative and engaging, and John taught in a personable and accessible manner.
(4.00 out of 5) Kenneth [ 12 September, 2019 ]
I liked the practical component especially (on Wordpress) and found this very useful as I knew about meta optimisations etc but never had a chance to apply this knowledge.

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