About the course
This one day introductory SEO Essentials Course covers the core concepts and techniques used when optimising a website. Project scoping, identifying ranking factors, researching and applying keywords, SEO copy writing, optimising for local business and integrating social media for SEO are just some of the topics covered.
Training is hands-on and personalised where participants are encouraged to complete exercises focused on their website. We can provide a sample website during the course if you do not currently have one.
Who should do this course?
This SEO course is designed for anyone wanting to generate more search traffic and leads. Participants wishing to improve the performance of an existing site or maintain an already optimised website will find this course of value.
Prerequisites
There are no prerequisites for this course. However, students should have a general understanding of personal computers. Note: Basic HTML and website concepts will be explained as relevant to SEO during training.
Course Dates
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Sydney Class Dates
Book NowLevel 11, 32 Walker Street, North Sydney , NSW 2060
02 Sep 21 Thu Online Live 11 Oct 21 Mon Online Live 09 Dec 21 Thu Online Live 20 Jan 22 Thu Online Live 28 Feb 22 Mon Online Live -
Melbourne Class Dates
Book NowLevel 12, 379 Collins Street, Melbourne , VIC 3000
16 Aug 21 Mon Classroom 02 Sep 21 Thu Online Live 29 Sep 21 Wed Classroom 11 Oct 21 Mon Online Live 08 Nov 21 Mon Classroom 09 Dec 21 Thu Online Live 20 Dec 21 Mon Classroom 20 Jan 22 Thu Online Live 03 Feb 22 Thu Classroom 28 Feb 22 Mon Online Live 15 Mar 22 Tue Classroom -
Brisbane Class Dates
Book NowLevel 6, 371 Queen Street, Brisbane , QLD 4000
02 Sep 21 Thu Online Live 07 Oct 21 Thu Classroom 11 Oct 21 Mon Online Live 29 Nov 21 Mon Classroom 09 Dec 21 Thu Online Live 20 Jan 22 Thu Online Live 24 Jan 22 Mon Classroom 28 Feb 22 Mon Online Live 23 Mar 22 Wed Classroom 13 Jun 22 Mon Classroom
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Canberra Class Dates
Book NowLevel 4, 54 Marcus Clarke Street, Canberra , ACT 2601
02 Sep 21 Thu Online Live 11 Oct 21 Mon Online Live 09 Dec 21 Thu Online Live 20 Jan 22 Thu Online Live 28 Feb 22 Mon Online Live -
Adelaide Class Dates
Book Now19 Young Street, Adelaide , SA 5000
02 Sep 21 Thu Online Live 11 Oct 21 Mon Online Live 09 Dec 21 Thu Online Live 20 Jan 22 Thu Online Live 28 Feb 22 Mon Online Live -
Perth Class Dates
Book NowLevel 1, 140 St Georges Terrace, Perth , WA 6000
02 Sep 21 Thu Online Live 11 Oct 21 Mon Online Live 09 Dec 21 Thu Online Live 20 Jan 22 Thu Online Live 28 Feb 22 Mon Online Live
Course Units
Expand full topic list
Unit 1: About Search Engines
- Examine Search Engine Market Share
- Learn how Search Engines Index Pages
- Learn how Search Engines Rank Pages
- Examine Positive Ranking Criteria
- Examine Negative Ranking Criteria
- Introducing the Pay Per Click Model
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Unit 2: Requirements Gathering and Reporting
- Scope and Assess a Project and Market
- Scope and Assess Client Requirements
- Conduct an SEO Site Assessment
- Use SEO Analysis Tools
- Analyse Competitor’s Websites
- Assess Website Accessibility
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Unit 3: Successful Keyword Integration
- The Value of Keywords
- Examine the Keyword Research Process
- Refine Keyword Selection
- Keyword Integration for Best Results
- Avoiding Keyword Stuffing
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Unit 4: Optimise HEAD Tags
- Understanding the TITLE Tag
- Understanding the META Description Tag
- Optimise the TITLE Tag
- Writing Click Worthy TITLEs
- Optimise the META Description Tag
- Writing Enticing META Descriptions
- Avoiding Negative Head Tags
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Unit 5: SEO Copy Writing
- Search Engine Content Preferences
- Successfully Integrate Keywords
- Use HTML to Weight Keywords
- Engaging with Website Visitors
- Creating Relevant Natural Content
- Create Conversions with ‘Calls to Action’
- Create Pathways to Conversions
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Unit 6: Non Text Content
- Define Images with ALT Tags
- Using Descriptions for Complex Images
- Defining Images by Content Proximity
- Using images to Focus User Attention
- Defining Video and Multimedia
- Creating Accessible Search Friendly Content
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Unit 7: Avoiding Search Spam
- Defining Search Engine Spam
- Identify What to Avoid
- Search Engine Penalties for Spamming
- “Black Hat” v “White Hat” SEO
- Identify SEO Standards and Guidelines
- Building Visitor and Search Friendly Sites
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Unit 8: Search Engine and Directory Submission
- Pre-launch Checklist
- Getting Listed by Search Engines
- Rules for Submitting to Directories
- Choosing High Quality Directories
- Successfully Submitting to Directories
- Identify Directories to Avoid
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Unit 9: Regional and Local Optimisation
- Choosing a Top Level Domain
- Choosing a Hosting Location
- On Page Considerations
- Using Google My Business
- Tips for a Successful My Business Listing
- The Value of Online Reviews
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Unit 10: Using Social Media for SEO
- Introducing Social Media for SEO
- Social Platform Market Share in Australia
- Identify the Best Platforms for Your Business
- Enabling Content Sharing for Increased Traffic
- Using social Media for Trust and Brand Building
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Training Packages
Web Design Package - Level 1
- Introduction to HTML (1 day)
- Website Design Using CSS (2 days)
- WordPress Essentials (2 days)
- Advanced WordPress (2 days)
- SEO Essentials (1 day)
- SEO Advanced (1 day)
$ 3267 incl GST
(You save $1188)
Duration
9 days
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